The Objectives.
As the representative of my division on this project, I contributed to the creation of Schneider Electric's first B2C website in 2012, an initiative aimed to increase brand awareness within the growing online landscape and ecourage channel intermediaries to expand market access.
The Challenges.
For a company historically focusing on professional channels (considering the products), the primary challenge of our project was to adapt the communication for a "non-technical" audience.
This required a shift towards a simpler, more visual messaging and educational content to address consumers' needs about everyday home electrical products.
The Enhanced Web Experience (my own representation)
The new website eased product discovery and provided a "locator tool", enabling consumers to find nearby DIY stores and contact recommended electricians by Schneider Electric. This integrated approach enhanced the customer journey, from an online product visualisation, selection, up to a more confident home installation.
The Launches.
The launch of this website has been done in more than 15 countries spanning Asia, Europe, and the Americas, and I have been involved in the localization of website content and product offerings in consideration of the specific needs of each market.
Visit the current consumer website >
